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Real-estate CRM · every price dated

Which CRM holds a listing from first call to closing?

Leada name and a source
Showingbooked, and kept
Offernumbers on paper
Contractdates that bind
Closedand the follow-up starts
Every CRM on this site is judged on those five doors — whether it can hold a stage, move a record between them, and tell you what is stuck at which.

Nine real-estate CRMs read off their own pricing pages, with the billing panels opened one at a time — including the two that publish no price at all, and the one whose headline figure is an introductory offer with no renewal rate behind it.

The nine, comparedWhat $0 really gets you

Pipeline · IDX and MLS · per-seat cost for a team · what happens at renewal

Year one, three agents, annual termEach bar is the vendor’s own displayed price multiplied out: seats, twelve months, plus any one-time fee it publishes. Prices read 24 September 2026.
HubSpotSales Hub Starter (offer)$252
monday CRMBasic$432
Zoho CRMStandard$504
PipedriveLite$504
Wise AgentCRM$504
RealvolveEssential$591
Follow Up BossGrow$2,088

built for real estatea general CRM you shape yourself

Guides

All guides →
11Sep 23, 2026

Lead Follow-Up Automation That Does Not Embarrass You

Two rules cover most of what automation is bought for, both work on a free tier, and one of them is a saved view rather than a workflow.Guide →10Sep 22, 2026

Industry-Built vs General CRM: One Real Difference, Priced

Exactly one thing on the industry feature list cannot be replicated elsewhere — and it is not the one the sales deck opens with.Guide →09Sep 21, 2026

Real-Estate CRM Pricing: Four Units Pretending to Be One

Per seat, per account, seats-included and quote floors — plus two places where a vendor's own figures do not close.Guide →08Sep 19, 2026

Zoho CRM for Real Estate: Three Free Seats and a Weekend of Work

The most generous free tier here, the joint-cheapest paid seat, and the module system that will hold a property properly if you build it.Guide →07Sep 18, 2026

HubSpot for Real Estate: Free for Two, Then Read the Offer

The best free start an agent can make — and a paid step whose headline price is an introductory offer with no published renewal rate.Guide →06Sep 17, 2026

IDX and MLS Integration: The Question to Ask Before the Price

There is no single MLS, integration is granted board by board, and the fee that surprises people comes from the board rather than the software company.Guide →

How the prices on this site were read

Every figure here was read in a real browser, on a machine configured as a US visitor, on 24 September 2026. That matters more than it sounds: several of these vendors render their prices with JavaScript, so a plain fetch of the page returns placeholder text and reports that a price does not exist when it plainly does.

It matters again because billing toggles lie by omission. A pricing page can load on its annual panel while the tab you assume is selected shows something else, so each panel is opened one at a time and read out of the page structure rather than trusted as it appears. Follow Up Boss's page opens on Yearly; Zoho's monthly figures only appear after the toggle is genuinely switched.

What gets called "not published" here

Only a page that shows no price when it is fully rendered. Two CRMs on the comparison qualify — Lofty, whose four tiers all read Request Pricing, and BoldTrail, which offers a demo and no figure at all. Sierra Interactive's pricing page refused our browser with a 403, so it is absent rather than estimated.

A price we could not read is never replaced with one from a directory or an average. Where a vendor's own numbers do not reconcile, both numbers are printed and the gap is named.

Who this is for

  • Agents deciding whether the thing they actually need costs $0 or $696 a year.
  • Team leaders working out which vendor's billing unit suits the team they are about to have, rather than the one they have now.
  • Brokers who need the renewal rate and the MLS board list in writing before a year is signed.
  • Anyone who has been quoted a number and wants to know what the same vendor prints on its own website.

Questions people ask before they buy

What does a real-estate CRM do that a general CRM does not?
Three things, and only the third is hard to replace. It ships with a pipeline already shaped like a transaction — lead, showing, offer, under contract, closed — instead of a blank sales funnel you name yourself. It expects a property to be an object in its own right, so a record can hold an address, a listing and a buyer at once. And it plugs into the lead sources and the MLS feeds the industry runs on: Top Producer, for one, advertises MLS integration with 320+ boards on its pricing page. A general CRM can be bent into the first two in an afternoon. The third is the one you either buy or build.
Is there a free CRM for real estate agents?
There is no free tier from the CRMs built for real estate — but two general CRMs give you a real one. HubSpot's free tools are $0 a month for up to 2 users with no credit card, and Zoho CRM's Free Edition is free forever for 3 users. Follow Up Boss, Wise Agent, Realvolve and Top Producer all run free trials and then charge. If a free plan is where you need to start, you are starting on a general CRM and shaping it yourself, and that is a genuinely workable answer.
Will a CRM connect to my MLS?
Sometimes, and it is the question to ask before the price. MLS access is granted board by board, so "MLS integration" means a vendor has built and maintained a connection to your particular board — not that the feature exists in the abstract. Top Producer publishes a number for this (320+ boards). Most other vendors describe the capability without listing the boards. Ask the vendor to confirm your board by name, in writing, before you pay for a year, and ask the same about the IDX website you intend to feed from it.
What does a real-estate CRM cost for a small team?
On the prices published on 24 September 2026, a three-agent team runs from $252 to $2,088 for year one on an annual term. The bottom of that range is HubSpot's Sales Hub Starter at $7 a seat a month — a limited-time new-customer offer whose renewal rate HubSpot does not publish. The top is Follow Up Boss Grow at $58 a seat a month. In between sit two vendors that do not charge by the seat at all: Wise Agent at $42 a month for up to five team members on a shared login, and Realvolve Essential at $41 a month plus a one-time $99 Smart Launch Fee. The whole ladder is on the comparison page.
Should a solo agent buy an industry CRM or use a general one?
A solo agent with no team and no paid lead flow should almost always start on a general CRM, and often on a free one. The industry products earn their price on the things a single agent does not yet have: routing leads to other agents, holding a team accountable, and feeding an IDX site. Until those exist, what you are buying is a pipeline you could have configured yourself in an hour. HubSpot's free tier is where we point most solo agents — and it is worth saying plainly that a free signup pays this site nothing.