Nine real-estate CRMs, and what each one is really charging you for

The short answer, by who you are

A solo agent should start on HubSpot's free tools and pay nothing; a two-to-five person team is usually best served by Wise Agent's flat fee; a team that buys leads is what Follow Up Boss is built and priced for. Those three answers differ not on features but on what you are actually being charged by.

Every price below was read in a browser off the vendor's own pricing page on 24 September 2026, with each billing panel opened one at a time. Two of the nine publish no price at all, and one publishes an introductory offer with no renewal rate behind it. Both are stated as what they are.

• Working alone, no paid leads. HubSpot free tools, $0 a month for up to 2 users. It pays this site nothing and it is still the right first move.
• Two to five people, one shared database. Wise Agent at $42 a month on the annual term, which covers up to five team members on a shared login rather than charging by the seat.
• A team with lead spend and accountability. Follow Up Boss Grow at $58 a seat a month on the annual term, or Pro at $416 a month with ten seats included.
• A brokerage wanting an IDX site and the CRM in one purchase. Lofty or BoldTrail — and you will be quoted, because neither publishes a price.
• Anyone who wants the cheapest honest pipeline. Zoho CRM Standard or Pipedrive Lite, $14 a seat a month annual.

The nine, side by side

Every published figure on one screen, split into the CRMs built for this industry and the general ones an agent can shape into a transaction pipeline. The third column matters most: a flat account fee and a per-seat fee behave very differently the moment you hire someone.

Four of those names are partner links, marked sponsored and nofollow at the anchor. The six that pay us nothing include the first pick on this page and every CRM built specifically for real estate: no publisher programme was verified for any of them, so none can be a paid link here and none is.

Follow Up Boss: built for a team that buys leads

Follow Up Boss is the one to buy if leads arrive from several paid sources and somebody has to answer for each one. Lead distribution rules, smart lists, calling and texting inside the record and reporting by agent and by lead source all assume a team leader who needs to see who sat on a lead for three days.

Grow is $58 a seat a month on the annual term and $69 a seat month to month. Calling is an add-on at Grow level — $33 a seat annual, $39 monthly — which is worth knowing before you price the plan, because the calling data is what several of its automatic features draw on. Pro is $416 a month with ten seats included ($499 monthly) and $41 a seat above that; Platform is $833 a month with thirty seats ($1,000 monthly) and $17 a seat above that.

One gap worth naming. The annual panel says each plan "includes 2 months free", which would mean paying ten months at the monthly rate: ten months of Grow is $690. Twelve months at the displayed annual figure of $58 is $696. The same six-dollar shape appears on Platform and a two-dollar one on Pro. The page publishes no annual total, so which of those you are actually charged is not published either — ask before you commit a year.

Wise Agent: the flat fee that covers five people

Wise Agent is the best-value CRM on this page for a small team, because it does not charge per seat at all. The $49 monthly plan — $42 on the annual term, which the page advertises as a 15% saving — covers up to five team members on a shared login, and extra members are added in batches of five for $20 a month.

Read that shared-login line carefully, because it is the catch. Five people sharing a login is not five people with their own accounts and their own permissions; separate logins are a $20-a-month add-on each. A three-agent team that wants three real logins is paying $42 plus $40, not $42 — still the cheapest industry-built option here, but not the headline figure.

The add-on list is unusually explicit and worth budgeting whole: lead-enhancement credits at $5 a month, a thousand WiseText SMS credits at $11 a month plus a one-time $80 registration fee, extra landing pages at $5 each, and WiseSocial at $20 or bundled into a $69 plan ($59 annual). Onboarding is included, with no contract.

Realvolve: workflows, and a fee before you start

Realvolve sells process, and it charges a one-time fee to set it up. Essential is $49 a month, $41 on the annual term — the page states the annual total plainly at $490, which is more transparent than most — plus a one-time $99 Smart Launch Fee. Professional is $79 monthly, $65 annual, a $790 annual total, plus a one-time $199 Smart Launch Fee.

Essential excludes three things the page names outright: SMS, the dialler and the AI features. If texting clients from inside the CRM is why you are buying one, the real comparison is Professional at $65 a month plus $199. Realvolve's pricing block does not state whether its price is per user or per account — ask.

Top Producer: the only one that publishes an MLS number

Top Producer is the most expensive published seat here at $179 per user a month, and it is the only vendor on this page that attaches a number to its MLS claim: its pricing page advertises MLS integration with 320+ boards. For an agent whose entire workflow runs on branded market reports pulled from MLS data, that is the thing being bought.

Above Pro, the pricing stops being a price. Pro + Leads starts from $479 a month, varying with lead volume, and Pro + Farming from $599, varying with farm size — quotes with a floor printed on them. No annual term is published for any tier.

Lofty and BoldTrail: no price, fully rendered

Neither publishes a figure, and we checked that properly rather than assuming. Lofty's pricing page lays out four tiers — Agent, Team, Broker and Enterprise — and every one of them reads Request Pricing in a fully rendered browser, not just to a plain fetch. Inside Real Estate's site offers a demo for BoldTrail and no number anywhere; its own /boldtrail path returned a not-found page on the day we read it.

That is not automatically a mark against them: both sell a platform — IDX website, lead generation and CRM in one purchase — whose bill genuinely depends on scale. It does mean you cannot compare them to anything here without a call, and that the renewal rate and contract length belong in that same conversation.

HubSpot: free for two, then a price that is an offer

HubSpot's free tools are the right starting point for most agents working alone, and a free signup earns this site nothing at all. The free tier is $0 a month for up to 2 users with no credit card, and it includes a pipeline you can rename into lead, showing, offer, under contract and closed in about ten minutes.

The paid step is where the reading has to be careful. Sales Hub Starter displays $7 a seat a month on the annual term and $10 a seat a month when you commit monthly — both struck through against a $20 list price, and both labelled as part of an offer the page describes as new customers only, available for a limited time. HubSpot does not publish what that offer renews at. Budget the $20 list and treat the discount as a bonus, not a price.

Professional is $90 a seat a month annual, $100 monthly, plus a required one-time onboarding fee of $1,500 — a real number no real-estate vendor here charges. For an agent who wants a pipeline, it is not the tier.

Pipedrive: the cheapest pipeline that is really a pipeline

Pipedrive is the general CRM that needs the least bending to fit a transaction, because a visual pipeline with stages is the whole product rather than a view of it. Lite is $14 a seat a month on the annual term, billed as one payment of $168 a seat a year, or $19 a seat month to month.

There is no free plan — the trial is 14 days and takes no card — and prices are quoted exclusive of VAT. Two notes for this industry: implementation is free on any plan over $400 a year, which a three-seat Lite subscription clears at $504; and email sync with tracking starts at Growth ($24 annual, $34 monthly), not Lite.

Zoho CRM: three seats free, then the cheapest paid seat here

Zoho CRM has the most generous genuinely free tier in this comparison — free forever for 3 users — and its paid entry, Standard at $14 a user a month annual and $20 monthly, is the joint-cheapest paid seat on this page. For a three-person team testing whether a CRM changes anything, that free edition is a real six-month experiment rather than a fortnight.

The trade is configuration work: nothing in Zoho arrives shaped like a real-estate transaction. Local taxes are added on top of the listed prices. The same company's simpler product, Bigin, starts free for a single user and $7 a user a month billed yearly — named here, not linked, and it pays us nothing.

monday CRM: cheap seats, with a floor of three

monday CRM's Basic plan is the lowest headline seat price on this page at $12 a seat a month on the yearly term and $18 month to month — but plans start from three users, so the real floor is $432 a year, not $144. For a two-person partnership that makes it more expensive than it looks; for a team of five it is competitive.

One vendor contradiction to know before you negotiate: the pricing page's own FAQ says the yearly plan gives an 18% discount, while the prices printed above it — $12 against $18, $17 against $25 — are roughly a third off. Get the figure you are offered in writing.

What IDX and MLS integration actually costs you

The connection to your MLS is the one thing here a general CRM cannot give you at any price, and it is granted board by board rather than nationally. A vendor saying it has MLS integration is telling you the capability exists, not that it reaches your board — which is why Top Producer publishing a count of 320+ boards is worth noting.

Get three things in writing before you pay for a year: that your board is on the vendor's list by name, what IDX display on your own website costs on top of the subscription, and who pays the MLS's own data-access fee where your board charges one. The third surprises people, because that bill comes from your board rather than the software company. How the feeds attach is its own guide.

Three teams, three bills

Multiplying the published prices out changes which CRM looks cheap, because the unit each vendor counts pulls in different directions as a team grows. These are year-one totals on the annual term, computed from the figures already on this page.

Two things fall out of that table. Follow Up Boss Pro is cheaper than Grow from about eight seats upward, because ten seats are included in the flat $416 — a team of twelve pays $5,976 on Pro against $8,352 on Grow. And the flat-fee vendors, Wise Agent and Realvolve, are the only ones whose bill barely moves as the team grows, which is exactly why they suit a small office and exactly why they are not what a twenty-agent brokerage ends up on.

What we would not buy, and why

We would not buy an industry CRM for an agent working alone with no paid lead flow. Lead distribution, team accountability and an MLS-fed website all need other people to exist before they are worth anything; until then the money buys a pipeline you could have configured in an hour.

We would also not commit a year to an introductory price without the renewal rate in writing. HubSpot's $7 and $10 Starter figures are real and genuinely available, with no published number for month thirteen — which is a reason to budget the $20 list price, not a reason to avoid HubSpot.